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Arrow Brand

Brand assets, colors, and usage guidelines for Arrow. Click any swatch to copy its hex value.

Logos & Lockups​

Lockups​

Arrow lockup — black
Arrow lockup — blue
Arrow lockup — dark blue
Arrow lockup — white

Logomarks​

Arrow logomark — black
Arrow logomark — blue
Arrow logomark — dark blue
Arrow logomark — white

Brand Colors​

Arrow's color system spans six palettes, each with a light and dark scale:

  • Slate — neutral grays for backgrounds, borders, and text
  • Blue — primary brand color, used for actions and emphasis
  • Teal — secondary accent, used for highlights and UI elements
  • Orange — warm accent for alerts and attention states
  • Purple — tertiary accent
  • Tan — warm neutral for softer surfaces

Slate​

Slate / Light

Slate / Dark

Blue​

Blue / Light

Blue / Dark

Teal​

Teal / Light

Teal / Dark

Orange​

Orange / Light

Orange / Dark

Purple​

Purple / Light

Purple / Dark

Tan​

Tan / Light

Tan / Dark